January 30, 2012

CAR WASH
By Patrick Williams

Yesterday was the anniversary of Rose Royce hitting #1 with the single "Car Wash" from the album/movie of the same name. Their career and success is a great story about the power of networking.

The band started straight out of high school with some very talented and hard-working people. Once they felt they had honed their craft to a sufficient level, they auditioned and became the backing band for Edwin Starr (whose single "War" was #1 in 1970).

Since they were with Starr, they had the chance to network with other people in the music business, including a Motown producer named Norman Whitfield. With his influence, they did session work for all kinds of artists, including the Temptations.

When MCA Records started looking for a band to do the "Car Wash" soundtrack, Whitfield networked on their behalf and got them signed to do it. And the rest, as they say, is history....one with over a dozen albums and at least as many hit singles.

Sure, they had to know the material and be great performers. But without networking, they might have gone nowhere.

Networking is essential for your successful sales career. Learn it, love it, and leverage it for every opportunity.

Unless you'd rather just work at a car wash.
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